Create CRM contacts based on phone number, not email
Since Airbnb discontinued their masked emails, Airbnb bookings are not being saved to the CRM, which saves/links contacts based on email addresses. I propose using phone numbers rather than email. Phone numbers are a reliably unique ID and are provided by Airbnb and all the major channels (to my knowledge). Without that change, Airbnb guests are not being saved to the CRM. For some managers (like me) that's a huge percentage of our customers.