Support WEBP
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Keith commented
this is a good idea.
I have my direct booking website behind cloudflare, which will do webp conversions for you
It's under their "polish" section, which alone is good, but you can turn on WebP.
I *think* polish may be part of their paid tier which is $20/month
IMHO worth it. i have it on our main domain and the hostfully backed subdomains.