The Hostfully analytics dashboard currently provides strong metrics such as:

Rental revenue

Nights booked

Average Daily Rate (ADR)

Occupancy rate

RevPAR

However, there is no visibility into discounts applied across bookings. This makes it difficult to measure the financial impact of promotions, manual discounts, or promo codes.

Problem

At the moment, there is no reporting that shows:

Total discounts applied

Promo code usage value

Revenue lost to discounts

Gross potential revenue vs discounted revenue

Without this data, it is difficult to evaluate whether discounts are driving incremental bookings or simply reducing revenue unnecessarily.

Requested Analytics

Add discount reporting within the analytics dashboard, including metrics such as:

Metric Description
Total Discounts Given Sum of all discounts applied across bookings
Discount % of Revenue Percentage of revenue reduced by discounts
Revenue Before Discounts Gross booking value before promotions
Revenue After Discounts Actual collected rental revenue
Promo Code Usage Number of times each promo code was used
Revenue Impact by Promo Code Discount value and resulting revenue per code
Example Dashboard Insight
Metric Example
Gross Potential Revenue $120,000
Discounts Applied $8,500
Net Rental Revenue $111,500
Discount % 7.1%
Operational Benefits

Revenue optimization

Understand how much revenue is being reduced through discounts.

Promotion ROI tracking

Identify which promo codes generate bookings vs those that simply reduce price.

Better pricing strategy

Measure the real effect of last-minute discounts, direct booking incentives, or negotiated rates.

Cleaner financial analysis

Compare full rate demand vs discounted demand.

Optional Enhancements

Additional insights that would be valuable:

Discount reporting by channel (Airbnb, VRBO, Direct, Booking.com)

Discount impact by date range or season

Breakdown between manual discounts vs promo codes vs automated rules

Why this matters operationally

For professional operators, the key metric is not just ADR or occupancy, but also discount leakage. Even a 5–10% untracked discount rate can significantly affect annual revenue and pricing decisions.