When running reports, there are roughly a dozen "preset" timing options in a dropdown menu for dates, ranging from "Today" to "Last Year". It would be helpful, and very simple programming, to add an "All Time" or similar option there.

Currently, this requires the user to select custom dates and then pick a start date sufficiently far into the past, and an end date sufficiently far into the future. The "All Time" option could either remove the time range parameters from the query altogether, or just select default dates of 01/01/2000 to 12/31/2100 or similar.