Capture Guest physical address during booking process to add to profile
I want to be able to later report on what parts of the country guests are coming from so that I can then spend $ on ads in those areas. (this won’t work for Airbnb bookings)
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Jenn Eddy commented
@Steph - I understand the underlying reason is that it creates friction during the booking process. But, its also creates inefficiency and introduces data entry risk for the host. The pre-arrival form could certainly work, but needs optimization for that to happen.
If I add address fields to the Pre Arrival form, they will be unique fields for my instance. Any data input by the guest will not flow through to the standard fields on their profile. So, I then have to manually copy and paste the data one by one. Prone to error and not a good use of my time when this can be solved with better UX/UI.
Proposed solution: (1) Add these fields to the Pre Arrival form, allowing the host to set if they are displayed and are required, just like Phone Number, Government ID, etc. (2) Connect the data to the address fields on the guest profile.
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Josée Duval commented
We’d like to capture the guests’ full address so we can send invoices and have an alternative means of contact in case we need to send official documents beyond email.
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AdminSteph (CTO, Hostfully) commented
There is a good reason for not asking guest's address during the booking flow: it automatically decreases conversion. This is a classic technique used in payment flows, to minimize the amount of data required to be entered by the buyer. Buyers don't always end up pushing the "buy" button, so often times they want to minimize the amount of information they provide in the payment flow - many don't like to add phone numbers, and addresses even less, for privacy reasons. As mentioned below, the system provides flexibility to require any such type of data post booking, through the Pre-Arrival Form. If that data is not easily usable in the system, it would be a better investment in time to fix this and make sure that data can be easily leveraged.
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Jenn Eddy commented
As a workaround, I have added a custom field to the Pre-Arrival form but since it is not native, the data doesn't connect to the guest profile. That means I must manually copy and paste it into the address fields at a later time, creating more work for me.
If these fields are native on the guest profile, add them as a field on the pre-arrival form that can be displayed/required, then populate as appropriate.
If there was a credit card dispute or insurance dispute, the guest address is data I would certainly need.