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White label hostfully logo in SMS and whatsapp messaging

When we send text messages to potential clients with links to our listings, the Hostfully logo appears instead of our company’s logo.

It would be really helpful if we could update this so that the agency logo logo appears in these communications.

This would enhance branding and make presentations to clients more professional.

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Gustavo Miranda shared this idea  ·   ·  Report…  ·  Admin →
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  • Michael Mowrer commented  ·   ·  Report

    Hi Hostfully Team,

    Thank you for reviewing this request. I wanted to add additional context on why white-label branding in SMS and WhatsApp messaging is increasingly important from an operational and conversion standpoint—not just for aesthetics.

    With the current volume of spam and phishing messages across SMS and WhatsApp, guests have become highly cautious about clicking links or engaging with unknown senders. When a guest inquires directly through our website (Dreams to Realty FL) and then receives a message displaying the Hostfully logo instead of our brand, it creates a disconnect. From the guest’s perspective, this can feel unexpected or even suspicious, especially if they don’t recognize the Hostfully name.

    This introduces friction at a critical point in the booking journey:

    * Guests may ignore or delay responding to the message
    * They may avoid clicking the link altogether
    * It can reduce overall trust and confidence in the communication

    Additionally, many guests submit multiple inquiries across different platforms and properties. Without clear branding and property identification, it becomes harder for them to immediately recognize which inquiry the message relates to. This further lowers response rates and slows down booking decisions.

    From a business standpoint, this directly impacts:

    * Conversion rates (inquiry → booking)
    * Response times
    * Brand recognition and repeat direct bookings

    Allowing agencies to display their own logo (and ideally property-level branding) in SMS and WhatsApp communications would:

    * Reinforce trust and legitimacy
    * Align messaging with the guest’s original point of contact
    * Improve engagement and click-through rates
    * Strengthen brand identity and professionalism

    This is especially important for operators like us who invest heavily in direct booking channels and brand-building. Consistency across all guest touchpoints is critical.

    We strongly believe that enabling white-label messaging would not only benefit individual agencies, but also improve overall performance and user satisfaction across the platform.

    Appreciate your consideration on this and happy to provide additional feedback if helpful.

  • Kana Gordon commented  ·   ·  Report

    Please remove the logo from WhatsApp messages as well.